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• 2006Using contingent valuation to explore willingness to pay for renewable energy: A comparison of collective and voluntary payment vehicles390 cited
• 2005Motivations for ISO 14001 in the hotel industry375 cited
• 2006Role of Socio-Demographics in Segmenting and Profiling Green Consumers229 cited
• 2011Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms225 cited
• 2007Characteristics of research on green marketing225 cited
• 1999Market Segmentation of Green Consumers in Hong Kong219 cited
• 2012Normalising green behaviours: A new approach to sustainability marketing213 cited
• 2012Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius193 cited
• 2016Green marketing and consumerism as social change in China: Analyzing the literature181 cited
• 2012A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management181 cited
• 2014An empirical examination of stakeholder pressures, green operations practices and environmental performance180 cited
• 2015Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics175 cited
• 2005Green marketing philosophy: a study of Spanish firms with ecolabels