this work references cited by second hopReferences
- 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
- 1997Dimensions of Brand Personality5,056 cited
- 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
- 1995Building Strong Brands4,432 cited
- 1996Measuring Brand Equity Across Products and Markets3,591 cited
- 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
- 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
- 1989MANAGING BRAND EQUITY1,150 cited
- 1995The Underlying Structure of Brand Awareness Scores133 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work