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Applying the Marketing Concept to School Management in Zimbabwe
8 references·0 citing·22 second hop
Applying the Marketing Concept to School Management in Zimbabwe (2014)Applying the Marketing Concept to School …The Practice of Management (2012)The Practice of ManagementFoundations of Marketing (2003)Foundations of MarketingMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Basic Marketing: A Global-managerial Approach (1992)Basic Marketing: A Global-man…Marketing Concepts and Strategies (1989)Marketing Concepts and Strate…Principles of Marketing (1972)Principles of MarketingThe Marketing Revolution (1960)The Marketing RevolutionSome Problems in Market Distribution (1912)Some Problems in Market Distr…Framing lobbying messages: defining and communicating political issues persuasively (2007)A Systems Approach to Understanding the Philosophical Foundation of Marketing Studies (2017)Special interest tourism is not so special after all: Big data evidence from the 2017 Great American Solar Eclipse (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Information quality benchmarks (2002)Oslo Manual (2005)Corporate Social Responsibility in Developing Countries (2009)The Capabilities of Market-Driven Organizations (1994)Corporate Social Responsibility (1999)The evolution of relationship marketing (1995)Competing through service: Insights from service-dominant logic (2006)Brands and brand equity: definition and management (2000)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Generational Differences in Work Values: A Review of Theory and Evidence (2010)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)A Reexamination of the Determinants of Consumer Satisfaction (1996)Critical service logic: making sense of value creation and co-creation (2012)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1972Principles of Marketing5,598 cited
  • 2012The Practice of Management3,773 cited
  • 1960The Marketing Revolution618 cited
  • 1989Marketing Concepts and Strategies589 cited
  • 1992Basic Marketing: A Global-managerial Approach520 cited
  • 1912Some Problems in Market Distribution287 cited
  • 2003Foundations of Marketing39 cited

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