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Price-tier competition

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References

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1995Role of price and quality tiers on the cluster effect in brand choice

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21 cited

1996Tradeoff between Frequency and Depth of Price Promotions: Implications for High- and Low-Priced Brands20 cited

Cited by

2023National brand’s competition with premium private labels: The role of context-dependent preferences15 cited
2016Will they return? Getting private label consumers to come back: Price, promotion, and new product effects15 cited
2015The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels14 cited
2008Retail price promotion influences for product varieties in grocery stores: evidence from Spain13 cited
2008Latent segmentation using store‐level scanner data12 cited
2022Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model9 cited