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Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students
16 references·1 citing·47 second hop
Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students (2013)Scared Stiff? The Effectiveness of Threat…How stigma interferes with mental health care. (2004)How stigma interferes with me…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making (1999)All Negative Moods Are Not Eq…The theory of planned behavior (1991)The theory of planned behaviorScale Development : Theory and Applications (1991)Scale Development : Theory an…Attitudes, Personality and Behavior (1988)Attitudes, Personality and Be…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Toward a consensual structure of mood. (1985)Toward a consensual structure…Measuring the Involvement Construct (1985)Measuring the Involvement Con…The independence of positive and negative affect. (1984)The independence of positive …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Self-efficacy mechanism in human agency. (1982)Self-efficacy mechanism in hu…A circumplex model of affect. (1980)A circumplex model of affect.Findings and Theory in the Study of Fear Communications (1970)Findings and Theory in the St…Theory and Research on Anxiety (1966)Theory and Research on Anxiety“I like the sound of that”: understanding the effectiveness of audio in ads (2024)“I like the sound of that”: u…Cognitive Therapy and the Emotional Disorders (1975)Self-efficacy: Toward a unifying theory of behavioral change (1978)Social Learning Theory. (1978)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)Putting the fear back into fear appeals: The extended parallel process model (1992)Methods of Meta-Analysis (2004)Effective Messages in Vaccine Promotion: A Randomized Trial (2014)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Nature of Prejudice (1954)Society and the Adolescent Self-Image (1965)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Mental health literacy: Empowering the community to take action for better mental health. 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References

  • 1991The theory of planned behavior90,729 cited
  • 1980A circumplex model of affect.16,320 cited
  • 1982Self-efficacy mechanism in human agency.15,974 cited
  • 1991Scale Development : Theory and Applications15,552 cited
  • 1988Attitudes, Personality and Behavior6,824 cited
  • 1985Measuring the Involvement Construct6,012 cited
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  • 1985Toward a consensual structure of mood.4,370 cited
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  • 1984The independence of positive and negative affect.2,402 cited
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  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1966Theory and Research on Anxiety1,352 cited
  • 1970Findings and Theory in the Study of Fear Communications1,339 cited
  • 1999All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making

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  • 2024“I like the sound of that”: understanding the effectiveness of audio in ads8 cited