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Marketing: An Introduction
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  • 2006The WOW factor: Creating value through win-back offers to reacquire lost customers164 cited
  • 2013Green Buyer Behavior: Evidence from Asia Consumers151 cited
  • 2011Organizational strategy development in distribution channel management using fuzzy AHP and hierarchical fuzzy TOPSIS145 cited
  • 2011Consumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on Automobile123 cited
  • 2012Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators106 cited
  • 2008Fuzzy neural based importance-performance analysis for determining critical service attributes93 cited
  • 2006Longitudinal comparison of Finnish and US online shopping behaviour among university students: The five-stage buying decision process82 cited
  • 2008Competitive Dynamics and Pricing Behavior in US Hotels: The Role of Co‐location65 cited
  • 2022Developing an Extended Theory of UTAUT 2 Model to Explore Factors Influencing Taiwanese Consumer Adoption of Intelligent Elevators59 cited
  • 2013The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis49 cited
  • 2010Value creation through relationship closeness47 cited
  • 2016The relationships between the factors affecting perceived service quality, satisfaction and behavioral intentions among theme park visitors37 cited

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  • 2015Exploring the antecedents of effectiveness and efficiency35 cited
  • 2022Scaling Social Impact: Marketing to Grow Nonprofit Solutions35 cited
  • 2008MARKETING PRACTICES OF PROFESSIONAL ENGINEERING CONSULTING FIRMS: IMPLEMENT OR NOT TO IMPLEMENT?/RINKODAROS PRAKTIKA PROFESIONALIOSE INŽINERIJOS KONSULTACINĖSE ĮMONĖSE: TAIKYTI JĄ AR JOS NETAIKYTI?33 cited
  • 2009The globalization and localization of persuasive marketing communication: A cross-linguistic socio-cultural analysis33 cited