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Netnography: Doing Ethnographic Research Online
0 references·16 citing·60 second hopsampled
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Evidence from two exemplary brand communities (2014)Brand communities based in so…Understanding fan motivation for interacting on social media (2013)Understanding fan motivation …We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities (2012)We Create, We Connect, We Res…Qualitative methods in sport: a concise overview for guiding social scientific sport research (2012)Qualitative methods in sport:…Brand communities embedded in social networks (2012)Brand communities embedded in…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Data Analysis: An Expanded Sourcebook (1994)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Customer engagement and online reviews (2017)Gamification and online consumer decisions: Is the game over? (2019)Does gamification affect brand engagement and equity? 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  • 2015The becoming of user-generated reviews: Looking at the past to understand the future of managing reputation in the travel sector

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249 cited
  • 2015Exit from the high street: an exploratory study of sustainable fashion consumption pioneers242 cited
  • 2016Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn237 cited