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Attitudes Toward Advertising by Accountants

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References

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1988Meta-Analyses of Attitudes toward Advertising by Professionals93 cited
1979Health Care Advertising: Consumer vs. Physician Attitudes60 cited
1996The importance of service quality determinants in advertising a professional service: an exploratory study52 cited

Cited by

2005Measurement Invariance Across Gender and Major: The Love of Money Among University Students in People’s Republic of China49 cited
1985Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services14 cited
2011The Evolution of Services Advertising in a Services-Driven National Economy12 cited
1988A Content Analysis of CPA Advertising in National Print Media From 1979 to 198411 cited

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