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The role of brand equity on mergers and acquisition in the pharmaceutical industry
16 references·0 citing·46 second hop
The role of brand equity on mergers and acquisition in the pharmaceutical industry (2012)The role of brand equity on mergers and a…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…When do firms learn from their acquisition experience? Evidence from 1990 to 1995 (2001)When do firms learn from thei…Curvilinearity in the diversification-performance linkage: an examination of over three decades of research (2000)Curvilinearity in the diversi…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Sustainable competitive advantage: combining institutional and resource-based views (1997)Sustainable competitive advan…A resource‐based approach to the multibusiness firm: Empirical analysis of portfolio interrelationships and corporate financial performance (1995)A resource‐based approach to …A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)The Role of the Scale Paramet…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Economic Action and Social Structure: The Problem of Embeddedness (1985)Dynamic capabilities and strategic management (1997)Network location and learning: the influence of network resources and firm capabilities on alliance formation (1999)Firm resources and sustained competitive advantage (2004)An institution-based view of international business strategy: a focus on emerging economies (2008)Institutions, resources, and entry strategies in emerging economies (2008)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Does the Market Value Environmental Performance? 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1997Sustainable competitive advantage: combining institutional and resource-based views2,861 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1993The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models1,219 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2000Curvilinearity in the diversification-performance linkage: an examination of over three decades of research1,101 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
  • 2001When do firms learn from their acquisition experience? Evidence from 1990 to 1995798 cited
  • 1995

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A resource‐based approach to the multibusiness firm: Empirical analysis of portfolio interrelationships and corporate financial performance
683 cited
  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility446 cited
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