References

• 2003Evolving to a New Dominant Logic for Marketing14,777 cited
• 2004Co-creation experiences: The next practice in value creation6,502 cited
• 2002Toward a Theory of Social Practices5,539 cited
• 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
• 2010Strategies of Qualitative Inquiry3,615 cited
• 2005Consumption and Theories of Practice2,675 cited
• 2004Co‐creating unique value with customers2,463 cited
• 2009How Brand Community Practices Create Value2,441 cited
• n.d.The Site of the Social A Philosophical Account of the Constitution of Social Life and Change2,128 cited
• 2007Constructing mystery: Empirical matters in theory development1,324 cited
• 2002Tribal marketing889 cited
• 2009Working consumers: the next step in marketing theory?749 cited
• 2005Brands522 cited
• 2011Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes392 cited
• 2006Further evolving the new dominant logic of marketing: from services to the social construction of markets329 cited