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Customer Lifetime Value: Literature Scoping Map, and an Agenda for Future Research
16 references·1 citing·37 second hop
Customer Lifetime Value: Literature Scoping Map, and an Agenda for Future Research (2014)Customer Lifetime Value: Literature Scopi…Customer relationship management: Finding value drivers (2006)Customer relationship managem…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Computer assisted customer churn management: State-of-the-art and future trends (2005)Computer assisted customer ch…An integrated framework for customer value and customer‐relationship‐management performance: a customer‐based perspective from China (2004)An integrated framework for c…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Customers as assets (2003)Customers as assetsAn LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…Customer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…Business Performance Measurement (2002)Business Performance Measurem…Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing (2001)Diagnosing Customer Value: In…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Modeling customer relationships as Markov chains (2000)Modeling customer relationshi…Customer profitability analysis: Measurement, concentration, and research directions (1999)Customer profitability analys…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry (2018)A CLV-Based Framework to Prio…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural Equations with Latent Variables (1989)Linking perceived value and loyalty in location‐based mobile services (2005)Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean DMZ (2006)The concept of perceived value: a systematic review of the research (2007)The Loyalty Effect (2001)E-LOYALTY: YOUR SECRET WEAPON ON THE WEB (2003)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Customer Metrics and Their Impact on Financial Performance (2006)Creating Enduring Customer Value (2016)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Modeling Customer Lifetime Value (2006)Analytics for Customer Engagement (2010)The Politics of Distribution (1955)Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Consumer perceived value: The development of a multiple item scale (2001)The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)Co-creating value for luxury brands (2009)Zero defections: quality comes to services. (1990)Intangibles: Management, Measurement, and Reporting (2001)Service-Dominant Logic (2014)Principles of Marketing (1972)The Commitment-Trust Theory of Relationship Marketing (1994)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Intellectual capital – defining key performance indicators for organizational knowledge assets (2004)Why build a customer relationship management capability? (2007)Foundations and trends in performance management. A twenty-five years bibliometric analysis in business and public administration domains (2016)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)CONSEQUENCES OF INDIVIDUALS' FIT AT WORK: A META‐ANALYSIS OF PERSON–JOB, PERSON–ORGANIZATION, PERSON–GROUP, AND PERSON–SUPERVISOR FIT (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)
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References

  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2004An integrated framework for customer value and customer‐relationship‐management performance: a customer‐based perspective from China713 cited
  • 2001Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing638 cited
  • 2002Customer lifetime value research in marketing: A review and future directions599 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2003Customers as assets523 cited
  • 2002Business Performance Measurement445 cited
  • 2006Customer relationship management: Finding value drivers445 cited
  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry420 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study359 cited
  • 2005Computer assisted customer churn management: State-of-the-art and future trends

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355 cited
  • 2000Modeling customer relationships as Markov chains346 cited
  • 1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
  • Cited by

    • 2018A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry6 cited