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Theatrical service experiences

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References

2019Welcome to the experience economy2,562 cited
1991Theatre as Sign System: A Semiotics of Text and Performance193 cited
1992The Service Experience As Theater162 cited

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2008What makes a Good Festival? Understanding the Event Experience210 cited
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2014

Measuring customer experience in banks: scale development and validation

172 cited

2023Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience144 cited

2014The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation117 cited

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2009What influences guests' emotions? The case of high‐quality hotels95 cited