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Creating Images and the Psychology of Marketing Communication

1 references·16 citing·54 second hopsampled

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.42,320 cited

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2021The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions21 cited
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2018Critical historical research method and marketing scholarship20 cited
2011Increasing the Effectiveness of Messages Promoting Responsible Undergraduate Drinking: Tailoring to Personality and Matching to Context20 cited
2015

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Global brands in emerging markets: The cultural antecedents of global brand preference

18 cited

2019The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones14 cited

2013Impact of Country of Origin Dimensions on Purchase Intention of Eco Car13 cited

2013Leading the Way in New Product Introductions: Publicity's Message Sequencing Success With Corporate Credibility and Image as Moderators6 cited