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Principles of Internet Marketing
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Principles of Internet Marketing (1999)Principles of Internet MarketingTHE BUSINESS MODEL PATTERN DATABASE — A TOOL FOR SYSTEMATIC BUSINESS MODEL INNOVATION (2016)THE BUSINESS MODEL PATTERN DA…E-Marketing-A literature Review from a Small Businesses perspective (2010)E-Marketing-A literature Revi…Prospects for Personalization on the Internet (2009)Prospects for Personalization…Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites (2008)Building customer relationshi…“i‐Branding”: developing the internet as a branding tool (2007)“i‐Branding”: developing the …Searching for the Future: Challenges Faced by Destination Marketing Organizations (2006)Searching for the Future: Cha…Identifying the Success Factors of Web-Based Marketing Strategy: An Investigation of Convention and Visitors Bureaus in the United States (2006)Identifying the Success Facto…Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis (2006)Factors Affecting Web Site Vi…Modeling Participation in an Online Travel Community (2004)Modeling Participation in an …An investigation and conceptual model of SMS marketing (2004)An investigation and conceptu…Determinants of Internet Advertising Effectiveness: An Empirical Study (2003)Determinants of Internet Adve…An analysis of online customer complaints: implications for Web complaint management (2003)An analysis of online custome…A comparison of online and postal data collection methods in marketing research (2003)A comparison of online and po…The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)The E-Marketing Mix: A Contri…Managing the Power of Curiosity for Effective Web Advertising Strategies (2002)Managing the Power of Curiosi…Customer participation in creating site brand loyalty (2001)Customer participation in cre…The organization of behavior. 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  • 2006Searching for the Future: Challenges Faced by Destination Marketing Organizations441 cited
  • 2004Modeling Participation in an Online Travel Community303 cited
  • 2002The E-Marketing Mix: A Contribution of the E-Tailing Wars269 cited
  • 2009Prospects for Personalization on the Internet265 cited
  • 2001Customer participation in creating site brand loyalty257 cited
  • 2002Managing the Power of Curiosity for Effective Web Advertising Strategies216 cited
  • 2004An investigation and conceptual model of SMS marketing207 cited
  • 2016THE BUSINESS MODEL PATTERN DATABASE — A TOOL FOR SYSTEMATIC BUSINESS MODEL INNOVATION178 cited
  • 2006Identifying the Success Factors of Web-Based Marketing Strategy: An Investigation of Convention and Visitors Bureaus in the United States177 cited
  • 2006Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis175 cited
  • 2003A comparison of online and postal data collection methods in marketing research173 cited
  • 2008Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites169 cited
  • 2003Determinants of Internet Advertising Effectiveness: An Empirical Study167 cited
  • 2010E-Marketing-A literature Review from a Small Businesses perspective

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146 cited
  • 2003An analysis of online customer complaints: implications for Web complaint management144 cited
  • 2007“i‐Branding”: developing the internet as a branding tool134 cited