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The Information Content of Magazine Advertising in Market and Transition Economies · Study

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ArticleThe Information Content of Magazine Advertising in Market and Transition Economies

Erica van Herpen2000

Article2000

The Information Content of Magazine Advertising in Market and Transition Economies

Erica van Herpen · Rik G. M. Pieters · Jana Fidrmucova · Peter Roosenboom

21 citations·0/0 files stored·Journal of Consumer Policy

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Media, Gender, and Advertising

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References

1972Principles of Marketing 1961The Economics of Information 1992Advances in Consumer Research 1989Reliability of Nominal Data Based on Qualitative Judgments 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective 1977An Analysis of Information Content in Television Advertising 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

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2010Advertising's New Audiences 2018The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia

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Year2000

Typearticle

Published2000-09-01

VenueJournal of Consumer Policy

ISSN-L0168-7034

Languageen

Citations21

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1023/a:1007138219753

openalex_workW1539512509

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