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The Information Content of Magazine Advertising in Market and Transition Economies
16 references·2 citing·43 second hop
The Information Content of Magazine Advertising in Market and Transition Economies (2000)The Information Content of Magazine Adver…Social Communication in Advertising (2013)Social Communication in Adver…World Development Report 1996 (1996)World Development Report 1996The Information Content of Advertising: A Meta-Analysis (1996)The Information Content of Ad…Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…Advances in Consumer Research (1992)Advances in Consumer ResearchGlobal Marketing Strategies (1991)Global Marketing StrategiesA Better Advertising Planning Grid (1991)A Better Advertising Planning…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Effects of Individual and Product‐specific Variables on Utilising Country of Origin as a Product Quality Cue (1989)Effects of Individual and Pro…Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Effects of Country-of-Origin …Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Becoming a Consumer Society: …Social communication in advertising : persons, products & images of well-being (1986)Social communication in adver…An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Principles of Marketing (1972)Principles of MarketingThe Economics of Information (1961)The Economics of InformationThe Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia (2018)The Meaning and Effectiveness…Advertising's New Audiences (2010)Advertising's New AudiencesThe Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Content Analysis in Consumer Research (1977)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)The nature of human values (1973)Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (1989)Methodological issues in cross‐cultural marketing research (1996)Motivation and Personality (1997)Beyond national culture: implications of cultural dynamics for consumer research (2006)Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Country-of-Origin Effects on Product Evaluations (1982)Country Image: Halo or Summary Construct? 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References

  • 1972Principles of Marketing5,587 cited
  • 1961The Economics of Information5,253 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 1996World Development Report 1996517 cited
  • 1986Social communication in advertising : persons, products & images of well-being375 cited
  • 1996The Information Content of Advertising: A Meta-Analysis349 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
  • 1991A Better Advertising Planning Grid310 cited
  • 2013Social Communication in Advertising302 cited
  • 1991Global Marketing Strategies187 cited

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  • 1989Effects of Individual and Product‐specific Variables on Utilising Country of Origin as a Product Quality Cue182 cited
  • Cited by

    • 2010Advertising's New Audiences16 cited
    • 2018The Meaning and Effectiveness of Billboard Advertising in Least Developed Countries: The Case of Ethiopia12 cited