References

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• 1987Dimensions of Consumer Expertise4,373 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
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• 2006Statistics for experimenters: design, innovation, and discovery1,644 cited
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• 2002Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect397 cited
• 2006Corporate rebranding: destroying, transferring or creating brand equity?