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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
0 references·6 citing·20 second hop
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work (2003)Sales Promotion: How to Create, Implement…Social distancing, trust and post-COVID-19 recovery (2021)Social distancing, trust and …Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty (2021)Decoding Consumer Psychology …Sales promotion in health and medicine: using incentives to stimulate patient interest and attention (2020)Sales promotion in health and…An empirical study of consumer behavior related to private labels and national brand promotions (2015)An empirical study of consume…Retailer branding of consumer sales promotions. A major development in food marketing? (2011)Retailer branding of consumer…The Use of Marketing Communications in the Clothing Industry in Slovenia (2007)The Use of Marketing Communic…The need for cognition. (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers’ purchase intention of private labels: The case of e‐retailers (2024)Advances in Consumer Research (2025)An Examination of Consumer Decision Making for a Common Repeat Purchase Product (1984)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)The design of experiments (2008)Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions (2016)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Fashion clothing consumption: antecedents and consequences of fashion clothing involvement (2004)Integrated Marketing Communications (2004)Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising and integrated brand promotion (2009)From Intentions to Actions: A Theory of Planned Behavior (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The theory of planned behavior (1991)Social cognitive theory of self-regulation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Interpretable tourism volume forecasting with multivariate time series under the impact of COVID-19 (2022)To trust or not to trust: a qualitative study of older adults’ online communication during the COVID-19 pandemic (2023)
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  • 2021Social distancing, trust and post-COVID-19 recovery73 cited
  • 2011Retailer branding of consumer sales promotions. A major development in food marketing?19 cited
  • 2021Decoding Consumer Psychology toward Dietary Supplements: A Mediation analysis between Freebies and Brand Loyalty11 cited
  • 2015An empirical study of consumer behavior related to private labels and national brand promotions10 cited
  • 2020Sales promotion in health and medicine: using incentives to stimulate patient interest and attention9 cited
  • 2007The Use of Marketing Communications in the Clothing Industry in Slovenia9 cited

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