SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
16 references·3 citing·42 second hop
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern (2011)Interne Kommunikation zum Aufbau von Mark…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Strategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Handbook of Social Psychology (2013)Handbook of Social PsychologyThe new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Attitudes and Persuasion (2005)Attitudes and PersuasionLeadership in Organizations, 5th ed (2002)Leadership in Organizations, …Grundlagen marktorientierter Unternehmensführung im Verkehrsdienstleistungsbereich (2000)Grundlagen marktorientierter …Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…The elaboration likelihood model: Current status and controversies. (1999)The elaboration likelihood mo…Brand Mantras: Rationale, Criteria and Examples (1999)Brand Mantras: Rationale, Cri…Kommunikationswissenschaft im Überblick (1998)Kommunikationswissenschaft im…Attitude change: Multiple roles for persuasion variables. (1998)Attitude change: Multiple rol…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Menschliche Kommunikation : Formen, Störungen, Paradoxien (1969)Menschliche Kommunikation : F…Attitudes established by classical conditioning. (1958)Attitudes established by clas…Interne und externe Markenkommunikation im Rahmen des Internal Branding (2019)Interne und externe Markenkom…Paradigmenwechsel im Vertrieb – Konsequenzen neuer Technologien für das Kundenmanagement (2015)Paradigmenwechsel im Vertrieb…Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive (2015)Digital Sales Excellence: Neu…Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Understanding Attitudes and Predicting Social Behavior (1980)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Factors affecting response rates of the web survey: A systematic review (2009)A Theory of Cognitive Dissonance (2017)The Principles of Psychology (1891)A Theory of Cognitive Dissonance (1957)Is the privacy paradox a relic of the past? An in‐depth analysis of privacy attitudes and privacy behaviors (2014)The elaboration likelihood model: review, critique and research agenda (2014)Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)Marketing Services: Competing Through Quality (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)The Measurement of Meaning (1957)The Psychology of Interpersonal Relations. (1958)Understanding implicit and explicit attitude change: A systems of reasoning analysis. (2006)Rumor psychology: Social and organizational approaches. (2007)Attitudes and Attitude Change (2014)Stereotypes and prejudice: Their automatic and controlled components. (1989)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Role congruity theory of prejudice toward female leaders. (2002)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research (2003)Framing and communicating climate change: The effects of distance and outcome frame manipulations (2010)A SOCIAL IDENTITY MODEL OF LEADERSHIP EFFECTIVENESS IN ORGANIZATIONS (2003)Transformational and transactional leadership effects on teachers' job satisfaction, organizational commitment, and organizational citizenship behavior in primary schools: The Tanzanian case (2006)Transformative Leadership: Working for Equity in Diverse Contexts (2010)
this work references cited by second hop

References

  • 2013Handbook of Social Psychology7,486 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1998Attitude change: Multiple roles for persuasion variables.1,003 cited
  • 1999The elaboration likelihood model: Current status and controversies.923 cited
  • 2005Attitudes and Persuasion789 cited
  • 2002Leadership in Organizations, 5th ed748 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 1958Attitudes established by classical conditioning.479 cited
  • 1969Menschliche Kommunikation : Formen, Störungen, Paradoxien473 cited
  • 1999Brand Mantras: Rationale, Criteria and Examples147 cited
  • 2000Grundlagen marktorientierter Unternehmensführung im Verkehrsdienstleistungsbereich104 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1998Kommunikationswissenschaft im Überblick85 cited
  • Cited by

    • 2015Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive13 cited
    • 2015Paradigmenwechsel im Vertrieb – Konsequenzen neuer Technologien für das Kundenmanagement12 cited
    • 2019Interne und externe Markenkommunikation im Rahmen des Internal Branding11 cited