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Database Marketing: A Channel, a Medium, or a Strategic Approach?
6 references·1 citing·23 second hop
Database Marketing: A Channel, a Medium, or a Strategic Approach? (1991)Database Marketing: A Channel, a Medium, …Data-base Marketing (1990)Data-base MarketingDirect Marketing Management (1989)Direct Marketing ManagementThe new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …Maximarketing (1987)MaximarketingElements of Direct Marketing (1984)Elements of Direct MarketingHealth education and the media (1981)Health education and the mediaDirect marketing communications in the UK: a study of growth, past, present and future (1996)Direct marketing communicatio…Promotion management and marketing communications (1990)The Marketing Information Revolution (1994)From 1086 and 1984: direct marketing into the millennium (1998)The Unmanageable Consumer (2006)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)What is total quality control the japanese way (1985)Customer-Employee Rapport in Service Relationships (2000)Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations (2000)The relationship marketing process: communication, interaction, dialogue, value (2004)Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives (2002)The effect of acquisition channels on customer loyalty and cross-buying (2005)Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication (2011)Newspaper coverage of diseases and actual mortality statistics (1983)Models of Mass Media: hypodermic, aerosol or agent provocateur? (1996)Can Statistical Modeling Help with Data Mining (1999)Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework (2009)Offshore outsourcing of customer services – boon or bane? (2012)The dialectic of the retail evolution (1989)Affinity Credit Cards: Card Issuer Strategies and Affinity Group Aspirations (1992)Older adults’ responses to direct marketing methods (1990)Success in Database Marketing: Some Crucial Factors (1992)Harnessing the power of database marketing (1996)
this work references cited by second hop

References

  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1989Direct Marketing Management150 cited
  • 1981Health education and the media43 cited
  • 1984Elements of Direct Marketing33 cited
  • 1990Data-base Marketing21 cited
  • 1987Maximarketing14 cited

Cited by

  • 1996Direct marketing communications in the UK: a study of growth, past, present and future11 cited

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