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Effective Marketing: Creating and Keeping Customers
0 references·4 citing·17 second hop
Effective Marketing: Creating and Keeping Customers (1994)Effective Marketing: Creating and Keeping…Parents' perception of teen's influence on family purchase decisions (2013)Parents' perception of teen's…Grundlagen des Marketing (2008)Grundlagen des MarketingNew developments in marketing communications and consumer behavior (2001)New developments in marketing…Exploring the common ground of total relationship management (TRM) and total quality management (TQM) (1999)Exploring the common ground o…Decision Making within the Household (1976)Cultural constraints in management theories (1993)Cultures and Organizations: Software of the Mind. (1993)Role of brand names and product types on bicultural consumers’ purchase intentions (2017)Management. Tasks, Responsibilities, Practices. (1975)Out of the Crisis (1982)What is total quality control the japanese way (1985)An examination of the main factors affecting trust/commitment in supplier-dealer relationships: an empirical study of the Swedish wood industry (2001)Focus group exploration of firm‐employee relationship strength (2005)Firm–employee relationship strength—A conceptual model (2008)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Relationship marketing: Bringing quality, customer service and marketing together (1995)Conceptual and operational aspects of brand loyalty: an empirical investigation (2001)Brand recognition in television advertising: The influence of brand presence and brand introduction (2014)The Nature of the Firm (1937)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Market Orientation: Antecedents and Consequences (1993)
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  • 1999Exploring the common ground of total relationship management (TRM) and total quality management (TQM)40 cited
  • 2008Grundlagen des Marketing21 cited
  • 2001New developments in marketing communications and consumer behavior21 cited
  • 2013Parents' perception of teen's influence on family purchase decisions16 cited

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