SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Relationship Marketing Management
16 references·0 citing·36 second hop
Relationship Marketing Management (2005)Relationship Marketing ManagementAdvances in Consumer Research (2025)Advances in Consumer ResearchE-marketing (2005)E-marketingEvolving Relationship Marketing into a Discipline (2002)Evolving Relationship Marketi…The Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Handbook of relationship marketing (2000)Handbook of relationship mark…Handbook of Relationship Marketing (2000)Handbook of Relationship Mark…Towards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…Competing through relationships: Grounding relationship marketing in resource‐advantage theory (1997)Competing through relationshi…The One to One Future: Building Relationships One Customer at a Time (1995)The One to One Future: Buildi…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Marketing Theory: Evolution and Evaluation (1990)Marketing Theory: Evolution a…Marketing theory: evolution and evaluation (1989)Marketing theory: evolution a…General Theories and the Fundamental Explananda of Marketing (1983)General Theories and the Fund…Emerging perspectives on services marketing (1983)Emerging perspectives on serv…International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)International Marketing and P…The History of Marketing Thought (1976)The History of Marketing Thou…Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Intimate Exchanges: Using Computers to Elicit Self‐Disclosure From Consumers (2000)Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)Digest of Education Statistics (2014)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Marketing Management: Analysis, Planning and Control (1973)Marketing management: analysis. planning. implementation and control (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Theory of value co-creation: a systematic literature review (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Structure of Science (1961)An Information Processing Theory of Consumer Choice (1979)Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)Corporate social responsibility: investigating theory and research in the marketing context (2008)How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era" (1988)The Domain and Conceptual Foundations of Relationship Marketing (2000)A history of schools of marketing thought (2005)The Mechanism of Internationalisation (1990)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry (1987)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The relationship marketing process: communication, interaction, dialogue, value (2004)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The role of multichannel integration in customer relationship management (2004)Power to all our friends? Living with imbalance in supplier–retailer relationships (2005)The roles of brand community and community engagement in building brand trust on social media (2014)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach1,943 cited
  • 1983Emerging perspectives on services marketing1,018 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 1995The One to One Future: Building Relationships One Customer at a Time696 cited
  • 1990Marketing Theory: Evolution and Evaluation529 cited
  • 1983General Theories and the Fundamental Explananda of Marketing444 cited
  • 2000Handbook of relationship marketing380 cited
  • 1976The History of Marketing Thought369 cited
  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited
  • 2000Handbook of Relationship Marketing341 cited
  • 2005E-marketing324 cited
  • 1997Competing through relationships: Grounding relationship marketing in resource‐advantage theory314 cited
  • 1989Marketing theory: evolution and evaluation310 cited
  • 2002Evolving Relationship Marketing into a Discipline

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

302 cited

Cited by

No citing works inside the corpus for this window.