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Cited by

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• 2009Disciplining the discipline: understanding postcolonial epistemic ideology in marketing76 cited
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• 2014Exploring the role of discourse in marketing and consumer research50 cited
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• 2020From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism32 cited
• 2008Critical Marketing – Defining the Field28 cited
• 2010Service development as practice: A rhetorical analysis of customer-related arguments in a service development project25 cited