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When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit
16 references·2 citing·44 second hop
When comparative valence frame affects brand extension evaluations: the moderating role of parent-extension fit (2015)When comparative valence frame affects br…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Contemporary Approaches to Assessing Mediation in Communication Research (2008)Contemporary Approaches to As…Strategic Brand Management (2007)Strategic Brand ManagementConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The Influence of Message Framing and Issue Involvement (1990)The Influence of Message Fram…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Hofstede's Culture Dimensions (1984)Hofstede's Culture DimensionsThe Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Risk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…How best to advertise low-fit brand extensions: a construal level theory perspective (2024)How best to advertise low-fit…The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study (2021)The impact of gender on the e…Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. (1973)Advances in prospect theory: Cumulative representation of uncertainty (1992)The psychology of interpersonal relations. 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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2007Strategic Brand Management1,706 cited
  • 1984Hofstede's Culture Dimensions1,546 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
  • 2008Contemporary Approaches to Assessing Mediation in Communication Research1,344 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 2008Handbook of consumer psychology1,195 cited

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  • 1990The Influence of Message Framing and Issue Involvement1,127 cited
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    • 2021The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study15 cited
    • 2024How best to advertise low-fit brand extensions: a construal level theory perspective13 cited