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Six Ps for Four Characteristics
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Six Ps for Four Characteristics (1993)Six Ps for Four CharacteristicsExploring some marketing practices in management consulting firms: evidence from small service firms in Italy (2020)Exploring some marketing prac…Positioning Strategies of Universities: An Investigation on Universities in Istanbul (2016)Positioning Strategies of Uni…The Attraction of the Sizzle: A Service Investment Model (2012)The Attraction of the Sizzle:…Use of Professional Journal Ads to Promote Accounting Services (1998)Use of Professional Journal A…The retailer's marketing mix and commercial performance (1995)The retailer's marketing mix …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Principles and Practice of Structural Equation Modeling (1998)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Battle for Customer Loyalty: An Examination of Customer Loyalty in the Goods and Services Domain (2017)Customer Value Co-Creation Behavior and Customer Loyalty: a Case Study in The Mobile Application Industry (2018)Consumers' continuance intention to use fitness and health apps: an integration of the expectation–confirmation model and investment model (2020)The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing? (1990)The Use of Marketing Plans and Advertising Among Accounting Firms (1991)Six Ps for four characteristics: A complete positioning strategy for the professional services firm—CPA's (1993)The Concept of the Marketing Mix (1964)Book Review: Forum Marketing Research: Methodological Foundations (1977)Basic Marketing: A Managerial Approach (1978)Positioning: The Battle for Your Mind (1981)Customer contributions and roles in service delivery (1997)The New Strategic Brand Management (2004)Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands (2022)Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Evolving to a New Dominant Logic for Marketing (2003)The quality of SMEs stakeholder communication during strategic crises: The case of Italian unlisted SMEs (2022)РОЛЬ МАРКЕТИНГОВОГО КОНСАЛТИНГУ В СИСТЕМІ БІЗНЕС-КОНСАЛТИНГОВИХ ПОСЛУГ (2025)
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  • 2012The Attraction of the Sizzle: A Service Investment Model16 cited
  • 2016Positioning Strategies of Universities: An Investigation on Universities in Istanbul14 cited
  • 2020Exploring some marketing practices in management consulting firms: evidence from small service firms in Italy10 cited
  • 1995The retailer's marketing mix and commercial performance7 cited
  • 1998Use of Professional Journal Ads to Promote Accounting Services6 cited

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