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Marketing Management: A Strategic, Decision-Making Approach
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  • 2004Influencing the online consumer's behavior: the Web experience618 cited
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  • 2011Market orientation, guanxi, and business performance104 cited
  • 2012A contingency approach to international marketing strategy and decision‐making structure among exporting firms98 cited
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  • 2013The brand orientation-performance relationship: An examination of moderation effects56 cited
  • 2016Does guanxi in China always produce value? The contingency effects of contract enforcement and market turbulence55 cited
  • 2021Pengaruh Kualitas Layanan, Kualitas Produk, Promosi, dan Harga Normal terhadap Kepuasan dan Loyalitas Konsumen51 cited
  • 2009Rethinking models of technology adoption for Internet banking: The role of website features49 cited
  • 2016Does brand orientation help B2B SMEs in gaining business growth?47 cited
  • 2008The climate for co‐operation: buyer‐supplier beliefs and behavior44 cited
  • 2005

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The Impact of Web Experience on Virtual Buying Behaviour: An Empirical Study
38 cited
  • 2010Determinants of Consumers' Perceived Trust in IT-Ecosystems36 cited
  • 2012Factors Related to Repeat Consumption Behaviour: A Case Study in Traditional Market in Bandung and Surrounding Region30 cited