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A qualitative inquiry of multi-brand loyalty
16 references·2 citing·36 second hop
A qualitative inquiry of multi-brand loyalty (2014)A qualitative inquiry of multi-brand loya…Strategies for ensuring trustworthiness in qualitative research projects (2004)Strategies for ensuring trust…Qualitative data: an introduction to coding and analysis (2004)Qualitative data: an introduc…Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Customer perceived value, sat…Case Study Research (2004)Case Study ResearchReturn on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…E‐satisfaction and e‐loyalty: A contingency framework (2003)E‐satisfaction and e‐loyalty:…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Research methods for business: A skill building approach (1993)Research methods for business…Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Basics of Qualitative Researc…Basics of Qualitative Research (1992)Basics of Qualitative ResearchZero defections: quality comes to services. (1990)Zero defections: quality come…How Competitive Forces Shape Strategy (1989)How Competitive Forces Shape …Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Gui…Business research methods (1976)Business research methodsPublic and private self-consciousness: Assessment and theory. (1975)Public and private self-consc…Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce (2021)Scrutinizing the efficacy of …Investigating the Effects of Consumer Innovativeness, Service Quality and Service Switching Costs on Service Loyalty in the Mobile Phone Service Context (2016)Investigating the Effects of …Case Study Research: Design and Methods (1984)Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Systematic methodological review: developing a framework for a qualitative semi‐structured interview guide (2016)Semistructured interviewing in primary care research: a balance of relationship and rigour (2019)Purposive sampling: complex or simple? Research case examples (2020)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)The methodology of Focus Groups: the importance of interaction between research participants (1994)Focus Groups as Qualitative Research (1997)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)A framework of sustainable supply chain management: moving toward new theory (2008)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Case study research: design and methods (2011)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Whence Consumer Loyalty? (1999)A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)Consensus measurement in Delphi studies (2012)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Competing paradigms in qualitative research. (1994)Qualitative Content Analysis (2008)Document Analysis as a Qualitative Research Method (2009)Management Research Methods (2007)Principles and methods of validity and reliability testing of questionnaires used in social and health science researches (2015)Research Methods in Business Studies (2020)Strategies for Theorizing from Process Data (1999)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Theory Construction in Qualitative Research (2012)
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  • 1993Research methods for business: A skill building approach16,985 cited
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  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs

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  • 2016Investigating the Effects of Consumer Innovativeness, Service Quality and Service Switching Costs on Service Loyalty in the Mobile Phone Service Context26 cited
  • 2021Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce7 cited