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Product-Placement Planning
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Product-Placement Planning (2006)Product-Placement PlanningExploring children's choice: The reminder effect of product placement (2004)Exploring children's choice: …Practitioners' evolving views on product placement effectiveness (2003)Practitioners' evolving views…Hollywood Economics: How Extreme Uncertainty Shapes the Film Industry (2003)Hollywood Economics: How Extr…Hollywood Economics (2003)Hollywood EconomicsRecall of Brand Placements in Computer/Video Games (2002)Recall of Brand Placements in…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium (2000)Product Placements in Movies:…I'll have what she's having: Gauging the impact of product placements on viewers (2000)I'll have what she's having: …A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)A Study of Factors Affecting …Moviegoers' Experiences and Interpretations of Brands in Films Revisited (1999)Moviegoers' Experiences and I…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …Brand Placement: A Review (1998)Brand Placement: A ReviewConsumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (1997)Consumers' Perceptions of the…Consumers' Attitudes Toward Product Placement in Movies (1993)Consumers' Attitudes Toward P…Measures of Association (1983)Measures of AssociationElementary Survey Analysis. (1973)Elementary Survey Analysis.Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions (2010)Acceptance of Product Placeme…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Experiential Marketing (1999)Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017)Preattentive Mere Exposure Effects (1993)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Instafamous and social media influencer marketing (2019)Communication and Persuasion (1986)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)The Presentation of Self in Everyday Life. (1956)Social Learning Theory. (1978)Presentation of Self in Everyday Life, the (2008)Better together? Harnessing the power of brand placement through program sponsorship messages (2017)The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019)Attitudinal effects of mere exposure. (1968)Feeling and thinking: Preferences need no inferences. (1980)State of Art and Science in Sponsorship-Linked Marketing (2008)Knowing when to doubt: Developing a critical stance when learning from others. (2012)Advances in Consumer Research (2025)Cognitive Psychology and Its Implications (1987)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Current issues and research in advertising (1978)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Schema Congruity as a Basis for Product Evaluation (1989)Using Drama to Persuade (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)A General Model for the Analysis of Surveys (1972)Analyzing sequential categorical data on dyadic interaction: A comment on Gottman. (1982)Journal of Institutional Research (2006)Tau-b or Not Tau-b: Measuring the Similarity of Foreign Policy Positions (1999)Handbook of multimethod measurement in psychology. (2006)Testing the Newcastle Ottawa Scale showed low reliability between individual reviewers (2013)
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References

  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1973Elementary Survey Analysis.750 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 1983Measures of Association487 cited
  • 2002Recall of Brand Placements in Computer/Video Games436 cited
  • 1998Brand Placement: A Review410 cited
  • 2000A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies333 cited
  • 1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited
  • 2004Exploring children's choice: The reminder effect of product placement308 cited
  • 2000I'll have what she's having: Gauging the impact of product placements on viewers300 cited
  • 2003Practitioners' evolving views on product placement effectiveness267 cited
  • 2000Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium266 cited
  • 1999Moviegoers' Experiences and Interpretations of Brands in Films Revisited258 cited
  • 2003Hollywood Economics: How Extreme Uncertainty Shapes the Film Industry

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253 cited
  • 2003Hollywood Economics247 cited
  • 1993Consumers' Attitudes Toward Product Placement in Movies237 cited
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    • 2010Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions17 cited