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Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands
16 references·3 citing·40 second hop
Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands (2008)Costless Creation of Strong Brands by Use…Method Variance in Organizational Research (2006)Method Variance in Organizati…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives (2005)Beyond the Extended Self: Lov…Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002)Can Consumers Escape the Mark…Building Brand Community (2002)Building Brand CommunityConsumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Brand Community (2001)Brand CommunityE-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)E-tribalized marketing?: the …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…‘Building Strong Brands’ (1996)‘Building Strong Brands’Possessions and the Extended Self (1988)Possessions and the Extended …Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Polish final purchasers’ expectations towards the features of dairy product packaging in the context of buying decisions (2015)Polish final purchasers’ expe…Consumers' willingness to pay using an experimental auction methodology: applications to brand equity (2014)Consumers' willingness to pay…On the road to prosumption: marketing discourse and the development of consumer competencies (2012)On the road to prosumption: m…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Accounting for common method variance in cross-sectional research designs. (2001)Common Method Bias in Regression Models With Linear, Quadratic, and Interaction Effects (2009)From the Editors: Common method variance in international business research (2010)Common methods variance detection in business research (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2001Brand Community3,994 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2006Method Variance in Organizational Research3,440 cited
  • 2002Building Brand Community2,654 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 2005Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives1,277 cited

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2002
Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man
1,251 cited

Cited by

  • 2012On the road to prosumption: marketing discourse and the development of consumer competencies169 cited
  • 2015Polish final purchasers’ expectations towards the features of dairy product packaging in the context of buying decisions22 cited
  • 2014Consumers' willingness to pay using an experimental auction methodology: applications to brand equity15 cited