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Cited by

• 2013Destination Marketing Organizations and destination marketing: A narrative analysis of the literature781 cited
• 2005Branding the nation: What is being branded?588 cited
• 2004Place branding: Evolution, meaning and implications367 cited
• 2010The determinants and measurement of a country brand: the country brand strength index312 cited
• 2011Tourist‐created content: rethinking destination branding234 cited
• 2004Place branding: Overview of an emerging literature197 cited
• 2007The role and challenges of country branding in transition countries: The Central and Eastern European experience178 cited
• 2011Nation branding in the era of commercial nationalism170 cited
• 2006What I say about myself: Communication of brand personality by African countries161 cited
• 2017Reconstituting the Global Public Domain — Issues, Actors, and Practices134 cited
• 2008Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia132 cited
• 2015Advertising to businesses: Does creativity matter?101 cited
• 2007Communicating brand personality: are the web sites doing the talking for food SMEs?88 cited
• 2016Nation branding for foreign direct investment: an Integrative review and directions for research and strategy