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A Comparative Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship

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References

1998An International Review of Sponsorship Research710 cited
1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
1996Factors Affecting Corporate Sponsorship of Women's Sport58 cited

Cited by

2019An examination of women’s sport sponsorship: a case study of female Australian Rules football39 cited
2014Runner Identity and Sponsorship: Evaluating the Rock ‘n’ Roll Marathon34 cited
2020Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements31 cited
2015The Impact of Fan Identification, Purchase Intentions, and Sponsorship Awareness on Sponsors’ Share of Wallet24 cited
2020The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships21 cited
2013The Role of Brand Knowledge in Determining Sponsorship Effectiveness20 cited
2018An Examination of Employees’ Response to Sponsorship: The Role of Team Identification17 cited
2013What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives17 cited
2021Niche Sport Sponsorship: Providing the Target Market Sponsors Want?12 cited
2023

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CORPORATE GOALS OF SPONSORSHIP IN SPORTS

11 cited

2010Marketing through sport: a case of a religious organization10 cited