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The Strategic Sponsorship Process in a Non-Profit Sport Organization · Study

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ArticleThe Strategic Sponsorship Process in a Non-Profit Sport Organization

Martha Elizabeth Murray2007

Article2007

The Strategic Sponsorship Process in a Non-Profit Sport Organization

Martha Elizabeth Murray

48 citations·0/0 files stored·Sport Marketing Quarterly

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Consumer Behavior in Brand Consumption and Identification Physical Education and Sports Studies Nonprofit Sector and Volunteering

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References

1991The Role of Sponsorship in the Marketing Communications Mix 1987Corporate Philanthropy: A Strategic Approach to the Bottom-Line 1987Corporate Objectives in Sports Sponsorship 1997Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship 1992The Corporate (Sports) Sponsor 1998Current developments & future directions in sponsorship 1994Understanding Sport Sponsorship through Exchange Theory 1992An Approach to the Evaluation and Selection of Sport Sponsorship Proposals

Cited by

2010Scarcity of resources in German non-profit sport clubs 2020Sport event sponsorship management from the sponsee’s perspective 2014Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis 2014Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal 2014‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship 2013

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1999Sports marketing: an examination of academic marketing publicationarticle · 5 shared references 1998Sports sponsorship development in leading Canadian companies: issues & trendsarticle · 5 shared references 2013What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectivesarticle · 5 shared references 2009Brand image, equity, and sports sponsorshipchapter · 5 shared references 1995Sponsorship-Linked Marketing Developmentarticle · 5 shared references 1999Corporate Sponsorship and Organisational Strategy: Bridging the Gaparticle · 5 shared references

Details

Year2007

Typearticle

Published2007-03-01

VenueSport Marketing Quarterly

ISSN-L1061-6934

Languageen

Citations48

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1177/106169340701600107

openalex_workW18453410

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What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives

2011An Investigation of Factors Influencing Decision Making for Participation in The Olympic Partners Sponsorship: A Case Study of Samsung