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The Strategic Sponsorship Process in a Non-Profit Sport Organization
10 references·8 citing·40 second hop
The Strategic Sponsorship Process in a Non-Profit Sport Organization (2007)The Strategic Sponsorship Process in a No…A Framework for the Analysis of Strategic Approaches Employed by Non-profit Sport Organisations in Seeking Corporate Sponsorship (2001)A Framework for the Analysis …Current developments & future directions in sponsorship (1998)Current developments & future…Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship (1997)Achieving a Sustainable Compe…Factors Affecting Corporate Sponsorship of Women's Sport (1996)Factors Affecting Corporate S…Understanding Sport Sponsorship through Exchange Theory (1994)Understanding Sport Sponsorsh…The Corporate (Sports) Sponsor (1992)The Corporate (Sports) SponsorAn Approach to the Evaluation and Selection of Sport Sponsorship Proposals (1992)An Approach to the Evaluation…The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Corporate Philanthropy: A Strategic Approach to the Bottom-Line (1987)Corporate Philanthropy: A Str…Corporate Objectives in Sports Sponsorship (1987)Corporate Objectives in Sport…Sport event sponsorship management from the sponsee’s perspective (2020)Sport event sponsorship manag…The sum of all fears: Stakeholder responses to sponsorship alliance risk (2015)The sum of all fears: Stakeho…Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis (2014)Servicing in Sponsorship: A B…Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal (2014)Power imbalance issues in ath…‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship (2014)‘Game, Set, Match’: An explor…What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives (2013)What's in it for Me? An Inves…An Investigation of Factors Influencing Decision Making for Participation in The Olympic Partners Sponsorship: A Case Study of Samsung (2011)An Investigation of Factors I…Scarcity of resources in German non-profit sport clubs (2010)Scarcity of resources in Germ…Commercial Sponsorship (1983)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Sports marketing: an examination of academic marketing publication (1999)Sponsorship as relationships and networks: implications for research (2000)The Olympic brand, ambush marketing and clutter (2008)Qualitative Analysis for Social Scientists (1987)The Structuring of Organizations (1989)Building Relationships, Accessing Resources: Mobilizing Social Capital in Community Garden Contexts (2005)Qualitative Data Analysis (2008)SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport (2011)The External Control of Organizations. (1978)Organizations: Rational, Natural, and Open Systems (1988)Understanding capacity through the processes and outcomes of interorganizational relationships in nonprofit community sport organizations (2012)Understanding the Importance of Organizational Resources to Explain Organizational Problems: Evidence from Nonprofit Sport Clubs in Germany (2012)Volunteerism and volunteer management in sport (2017)Business Research Methods (2022)Measuring the Involvement Construct (1985)Mental Accounting and Consumer Choice (1985)Gambling on sport sponsorship: A conceptual framework for research and regulatory review (2011)Exchange and Power in Social Life (2017)An Evolutionary Theory of Economic Change. (1983)Firm Resources and Sustained Competitive Advantage (1991)Sponsorship: perspectives on its strategic role (2003)Firm resources and sustained competitive advantage (2004)Sport and Organizational Studies (2005)Determinants of Interorganizational Relationships: The Case of a Canadian Nonprofit Sport Organization (2007)The Evaluation of Sports Sponsorships (1989)Corporate philanthropy in France, Germany and the UK (1998)"Welcome Home": Motivations and Objectives of the 2004 Grand National Olympic Sponsors (2004)Attitudinal constructs towards sponsorship (1997)Dimensions of Business and Nonprofit Collaborative Relationships (2003)Building contemporary brands: a sponsorship-based strategy (2004)Corporate Contributions As Managerial Masques: Reframing Corporate Contributions As Strategies to Influence Society* (1991)Corporate Philanthropy in the U.K. 1985–2000 Some Empirical Findings (2002)The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Research on Corporate Philanthropy: A Review and Assessment (2013)Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects (1997)Brand association and memory decay effects of sponsorship: (1998)Brand recall and brand preference at sponsored golf and tennis tournaments (1999)
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References

  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1987Corporate Philanthropy: A Strategic Approach to the Bottom-Line213 cited
  • 1987Corporate Objectives in Sports Sponsorship184 cited
  • 1997Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship155 cited
  • 1992The Corporate (Sports) Sponsor142 cited
  • 1998Current developments & future directions in sponsorship119 cited
  • 1994Understanding Sport Sponsorship through Exchange Theory94 cited
  • 1992An Approach to the Evaluation and Selection of Sport Sponsorship Proposals88 cited
  • 2001A Framework for the Analysis of Strategic Approaches Employed by Non-profit Sport Organisations in Seeking Corporate Sponsorship73 cited
  • 1996Factors Affecting Corporate Sponsorship of Women's Sport58 cited

Cited by

  • 2010Scarcity of resources in German non-profit sport clubs202 cited
  • 2020Sport event sponsorship management from the sponsee’s perspective42 cited
  • 2014Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis31 cited
  • 2014Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal27 cited
  • 2014

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship
27 cited
  • 2013What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives17 cited
  • 2011An Investigation of Factors Influencing Decision Making for Participation in The Olympic Partners Sponsorship: A Case Study of Samsung16 cited
  • 2015The sum of all fears: Stakeholder responses to sponsorship alliance risk11 cited