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Love at First Sight or a Long-Term Affair?
16 references·0 citing·48 second hop
Love at First Sight or a Long-Term Affair? (2007)Love at First Sight or a Long-Term Affair?A Three-Component Model of Customer to Service Providers (2004)A Three-Component Model of Cu…A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)A Partial Least Squares Laten…The mismanagement of customer loyalty. (2002)The mismanagement of customer…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services (2000)Switching costs, alternative …On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment (2000)Control Mechanisms and the Re…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Value‐driven relational marketing: From products to resources and competencies (1997)Value‐driven relational marke…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Loyalty-based management. (1993)Loyalty-based management.Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior (1980)Optimum Stimulation Level: It…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Economic Action and Social Structure: The Problem of Embeddedness (1985)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Structural equation modeling in practice: A review and recommended two-step approach. 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How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. 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(1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study6,477 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2000Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment1,371 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1993Loyalty-based management.1,317 cited
  • 1980Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior961 cited
  • 2004A Three-Component Model of Customer to Service Providers933 cited

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1997
Value‐driven relational marketing: From products to resources and competencies
857 cited
  • 2002The mismanagement of customer loyalty.769 cited
  • 2000Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services723 cited
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