The Determinants of Sunk Cost Sensitivity In Students

Abstract

We conduct a vignette study of the propensity to commit the sunk cost fallacy with 106 undergradu-ates. Our contribution is to examine the socio-demographic determinants of "sunk cost sensitivity." The likelihood of commitment is found to be positively correlated with some ethnicities, negatively correlated with both family income and high personal income, negatively correlated with intermediate levels of schooling, and more or less uncorrelated with standard measures of educational ability and performance like GPAs and SAT scores.

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