Analisis Pengaruh Kualitas Produk dan Strategi Harga terhadap Kepuasan Pelanggan, dan Pengaruhnya pada Terbentuknya Word-of-mouth di Perumahan Madani Group Jabodetabek

Agus Irwanto · Fatchur Rohman · Noermijati Noermijati

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Consumer Behavior and Marketing Influence Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

This research had the purpose to analyze the effect of quality product, competitive strategypricing, on the satisfaction customer and create word of mouth on customer housing madani group. Respondentsin this research were are customer live in house madani group amounted to 92 persons. Datawere are analyzed used Partial Least Square (PLS). Result of this research he results showed a positiveinfluence quality product and significant impact on customer satisfaction, strategy pricing, and a significantpositive effect on Customer satisfaction has positive and significant impact on positive WOM satisfaction.

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1992Measuring Service Quality: A Reexamination and Extension 2002Understanding Relationship Marketing Outcomes 2001Customer Satisfaction: A Meta-Analysis of the Empirical Evidence 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents 2005Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context 2000An examination of the relationship between service quality, customer satisfaction, and store loyalty 2001An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty

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