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Advertising on the Internet
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  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?835 cited
  • 2000The Interactive Advertising Model474 cited
  • 2002From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media461 cited
  • 1999Corporate social disclosures by listed companies on their web sites: an international comparison324 cited
  • 2009Mass Media Research: An Introduction -9/E.140 cited
  • 2015What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists138 cited
  • 2006Rich Media, Poor Media: The Impact of Audio/Video vs. Text/Picture Testimonial Ads on Browsers'Evaluations of Commercial Web Sites and Online Products122 cited
  • 2003Factors Influencing Clicking of Banner Ads on the WWW113 cited
  • 2000Internet communication: the Italian SME case37 cited
  • 2012Comparative Effectiveness of Radio, Print and Web Advertising14 cited
  • 2009‘Agency time’12 cited
  • 2008Modelle und Evaluation der Werbewirkung10 cited
  • 2019INTERNET ADVERTISING AND CONSUMPTIVE LIFESTYLE OF THE STUDENTS10 cited

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  • 2009Broadband mobile advertisement: What are the right ingredient and attributes for mobile subscribers8 cited
  • 2012Content Analysis of Advertisements in Different Cultures6 cited