References

• 1963The Structure of Scientific Revolutions35,276 cited
• 1990Zero defections: quality comes to services.5,373 cited
• 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
• 1992The Changing Role of Marketing in the Corporation2,773 cited
• 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
• 1992Marketing Services: Competing Through Quality2,178 cited
• 1995An Integrated Model of Buyer-Seller Relationships2,083 cited
• 1973Die Struktur wissenschaftlicher Revolutionen1,803 cited
• 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
• 1994From Marketing Mix to Relationship Marketing1,410 cited
• 1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
• 1970The Nature of a Paradigm1,020 cited
• 1991The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s404 cited
• 1996Relationship marketing in consumer markets357 cited
• 1983The Continuing Significance of Social Class to Marketing314 cited
• 1996Relationship marketing and imaginary organizations: a synthesis