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Abnutzbarkeit und Nutzungsdauer von Marken Ein Beitrag zur steuerlichen Behandlung von Warenzeichen
16 references·4 citing·38 second hop
Abnutzbarkeit und Nutzungsdauer von Marken Ein Beitrag zur steuerlichen Behandlung von Warenzeichen (1998)Abnutzbarkeit und Nutzungsdauer von Marke…Advances in Consumer Research (2025)Advances in Consumer ResearchKonsumentenverhalten (2019)KonsumentenverhaltenDiffusion of Innovations 1 (2019)Diffusion of Innovations 1Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf (1998)Marketing : Grundlagen markto…Brands Versus Private Labels: Fighting to Win (1996)Brands Versus Private Labels:…To Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…To Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Brand Equity: A Perspective on its Meaning and Measurement (1991)Brand Equity: A Perspective o…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…An Empirical Test of the Search, Experience and Credence Attributes Framework (1988)An Empirical Test of the Sear…The diffusion of innovations (1983)The diffusion of innovationsThe Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik (1951)Die Gewinnung des öffentliche…Herausforderungen und Aufgaben des Markenmanagements (2019)Herausforderungen und Aufgabe…Markenprofilierung und Markentransfer (2007)Markenprofilierung und Marken…Markenbildung und Markenstrategien (2002)Markenbildung und Markenstrat…Accounting for brands in France and Germany compared with IAS 38 (intangible assets) (2001)Accounting for brands in Fran…The Logic of Scientific Discovery. (1959)Diffusion of Innovations (1963)Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation (1999)Localization of Knowledge and the Mobility of Engineers in Regional Networks (1999)Strategies for Theorizing from Process Data (1999)Boston Studies in Philosophy of Science (2012)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Does the Market Value Environmental Performance? (2001)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The effect of social media communication on consumer perceptions of brands (2014)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)The increasing power of store brands: Building loyalty and market share (1997)Private label positioning: Quality versus feature differentiation from the national brand (2006)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Gender differences in German consumer decision‐making styles (2004)Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung (2005)Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe (2017)Threats to the External Validity of Brand Extension Research (2001)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1983The diffusion of innovations6,164 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2019Konsumentenverhalten782 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 1991Brand Equity: A Perspective on its Meaning and Measurement398 cited
  • 1996Brands Versus Private Labels: Fighting to Win345 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
  • 1998Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf210 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions170 cited
  • 1988An Empirical Test of the Search, Experience and Credence Attributes Framework152 cited

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  • 1951Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik141 cited
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    • 2001Accounting for brands in France and Germany compared with IAS 38 (intangible assets)32 cited
    • 2019Herausforderungen und Aufgaben des Markenmanagements14 cited
    • 2002Markenbildung und Markenstrategien14 cited
    • 2007Markenprofilierung und Markentransfer14 cited