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Using Twitter to engage with customers: a data mining approach
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Using Twitter to engage with customers: a data mining approach (2015)Using Twitter to engage with customers: a…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Twitter power: Tweets as electronic word of mouth (2009)Twitter power: Tweets as elec…Service, value networks and learning (2009)Service, value networks and l…Word of mouth communication within online communities: Conceptualizing the online social network (2007)Word of mouth communication w…Trying to prosume: toward a theory of consumers as co-creators of value (2007)Trying to prosume: toward a t…The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes (2007)The Influence of eWOM on Virt…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Gender Differences in Negative Campaigning: The Impact of Party Environments (2007)Gender Differences in Negativ…The New Frontier of Experience Innovation (2003)The New Frontier of Experienc…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Reframing Business: When the Map Changes the Landscape (2001)Reframing Business: When the …Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Social Capital, Intellectual …Characteristics of the Opinion Leader: A New Dimension (1990)Characteristics of the Opinio…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)The Strength of Weak Ties (1973)Firm Resources and Sustained Competitive Advantage (1991)Knowledge Management: An Organizational Capabilities Perspective (2001)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Social Capital: Prospects for a New Concept (2002)Firm resources and sustained competitive advantage (2004)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Understanding Customer Experience Throughout the Customer Journey (2016)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Flow: the psychology of optimal experience (1990)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Qualitative Data Analysis: An Expanded Sourcebook (1994)The Impact of New Media on Customer Relationships (2010)The impact of online reviews on hotel booking intentions and perception of trust (2011)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Diffusion of Innovations 1 (2019)The Behavioral Consequences of Service Quality (1996)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Brand Community (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment (2010)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Selective Exposure in the Age of Social Media (2012)Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet (2014)What is platform governance? (2019)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1998Social Capital, Intellectual Capital, and the Organizational Advantage13,741 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2011Customer Engagement3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
  • 2009Twitter power: Tweets as electronic word of mouth1,654 cited
  • 2007Gender Differences in Negative Campaigning: The Impact of Party Environments1,627 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2009Service, value networks and learning983 cited
  • 2001Reframing Business: When the Map Changes the Landscape928 cited
  • 2003The New Frontier of Experience Innovation732 cited
  • 2007Trying to prosume: toward a theory of consumers as co-creators of value668 cited
  • 2007The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes

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408 cited
  • 1990Characteristics of the Opinion Leader: A New Dimension375 cited
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