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Consumer‐based brand equity and country‐of‐origin relationships

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References

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1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1997Dimensions of Brand Personality5,056 cited
1995Building Strong Brands4,432 cited
1991Managing Brand Equity3,818 cited
2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
1999A review and meta-analysis of country-of-origin research1,603 cited
1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
1994Consumer Ethnocentrism: A Test of Antecedents and Moderators961 cited
1987Advertising and Promotion Management868 cited
1995Consumer ethnocentrism: A test of antecedents and moderators827 cited
1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

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714 cited

1994Customer Evaluation of Products in a Global Market676 cited

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