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Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry

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2003

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What Is the True Value of a Lost Customer?

275 cited

2002Linking Customer Assets to Financial Performance207 cited

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2008IT Sourcing Portfolio Management for IT Services Providers - A Risk/Cost Perspective25 cited
2012Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management23 cited
2024How can Artificial Intelligence (AI) be used to manage Customer Lifetime Value (CLV)—A systematic literature review21 cited
2011CR2M—an approach for capacity control considering long-term effects on the value of a customer for the company21 cited
2010Customer portfolio management in e‐commerce: an analytical model for optimization13 cited
2009Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen13 cited