References

• 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
• 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
• 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,339 cited
• 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
• 2007Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge444 cited
• 2013Judging the Book by Its Cover? how Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships218 cited
• 1986Consumer “Confusion” of Origin and Brand Similarity Perceptions155 cited
• 2003Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark154 cited
• 2009The Use of Western Brands in Asserting Chinese National Identity141 cited
• 2001Consumer evaluations of brand imitations126 cited
• 2011When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation112 cited
• 1996Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English111 cited
• 2004Sincere Flattery: Trade‐Dress Imitation and Consumer Choice93 cited
• 2012Consumer evaluation of copycat brands: The effect of imitation type