References

• 1990Flow: the psychology of optimal experience12,637 cited
• 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
• 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
• 1990Flow. The Psychology of Optimal Experience. New York (HarperPerennial) 1990.1,852 cited
• 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
• 2002The economy of qualities1,356 cited
• 1999No Logo: Taking Aim at the Brand Bullies1,049 cited
• 2004Adversaries of Consumption: Consumer Movements, Activism, and Ideology1,034 cited
• 2003Political Virtue and Shopping863 cited
• 2006Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”853 cited
• 2009Working consumers: the next step in marketing theory?749 cited
• 2008Anti-consumption and brand avoidance639 cited
• 2006La culture des individus636 cited
• 2003POLITICAL VIRTUE AND SHOPPING INDIVIDUALS, CONSUMERISM, AND COLLECTIVE ACTION562 cited
• 2008Anti-consumption discourses and consumer-resistant identities486 cited