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International marketing standardisation strategies analysis
16 references·1 citing·49 second hop
International marketing standardisation strategies analysis (2007)International marketing standardisation s…Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (2003)Standardization versus adapta…Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters (2003)Examining firm and environmen…The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance (2002)The GMS: A Broad Conceptualiz…Bounded Rationality, Planning, Standardization of International Strategy, and Export Performance: A Structural Model Examination (1999)Bounded Rationality, Planning…Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach (1993)Service Firms' International …Product and Promotion Adaptation in Export Ventures: An Empirical Investigation (1993)Product and Promotion Adaptat…The Influence of Global Marketing Standardization on Performance (1992)The Influence of Global Marke…Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors (1992)Choice of Foreign Market Entr…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…THE MYTH OF GLOBALIZATION (1986)THE MYTH OF GLOBALIZATIONStandardization in international marketing: Is Ted Levitt in fact right? (1986)Standardization in internatio…International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy (1986)International Marketing Polic…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSPromotional channels of FMCG firms and tourism (2011)Promotional channels of FMCG …The Effect of a Market Orientation on Business Profitability (1990)The Comparative Advantage Theory of Competition (1995)Market Orientation and Organizational Performance: Is Innovation a Missing Link? 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References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
  • 1992Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors1,523 cited
  • 1993Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach1,352 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1992The Influence of Global Marketing Standardization on Performance792 cited
  • 2002The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance706 cited
  • 1993Product and Promotion Adaptation in Export Ventures: An Empirical Investigation540 cited
  • 1986THE MYTH OF GLOBALIZATION520 cited
  • 2003Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research426 cited
  • 1986Standardization in international marketing: Is Ted Levitt in fact right?316 cited
  • 2003Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

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256 cited
  • 1999Bounded Rationality, Planning, Standardization of International Strategy, and Export Performance: A Structural Model Examination254 cited
  • 1986International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy219 cited
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    • 2011Promotional channels of FMCG firms and tourism10 cited