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Market orientation and business performance

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1990The Effect of a Market Orientation on Business Profitability4,254 cited
1991Refinement and reassessment of the SERVQUAL scale.3,947 cited
1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach3,537 cited
2000Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters2,906 cited
1995The Comparative Advantage Theory of Competition2,727 cited
1993The Nature and Determinants of Customer Expectations of Service2,665 cited
1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
1997Strategic Orientation of the Firm and New Product Performance2,265 cited

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1990Complex Organizations: A Critical Essay2,218 cited

1988Communication and Control Processes in the Delivery of Service Quality2,030 cited

Cited by

2010Market orientation in universities124 cited
2005Market orientation, strategic flexibility, and performance: implications for services providers121 cited
2008Strategic market orientation and business performance98 cited
2012Market orientation, innovation and corporate social responsibility practices in Ghana's telecommunication sector93 cited
2005Consequences of market orientation for customers and employees92 cited
2012Strategic flexibility in open innovation – designing business models for open source software76 cited
2006Organisational antecedents of market orientation in the public university system76 cited
2008The Influence of Market Orientation on E-Business Innovation and Performance: The Role of the Top Management Team62 cited
2007The incorporation of market orientation in the school culture53 cited
2018Impact of market orientation, organizational learning and market conditions on small and medium-size hospitality enterprises53 cited
2014Turning customer satisfaction measurements into action52 cited
2010Employee’s Market Orientation and Business Performance in Nigeria: Analysis of Small Business Enterprises in Lagos State52 cited
2014Relationship between TQM Dimensions and Organizational Performance50 cited
2022Strategic orientations and firm performance: the role of information technology adoption capability46 cited
2009Customer‐focus, competitor‐focus and marketing performance44 cited
2009Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation44 cited