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Cited by

• 2012Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children113 cited
• 2008New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games76 cited
• 2016Antecedents of product placement effectiveness across cultures66 cited
• 2014The persuasive effectiveness of mini‐films: Narrative transportation and fantasy proneness63 cited
• 2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials57 cited
• 2017Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands49 cited
• 2012Advertising to the beat: An analysis of brand placements in hip-hop music videos46 cited
• 2021Análisis del emplazamiento de producto en tres series originales de Netflix45 cited
• 2013Your ad here: the cool sell of guerrilla marketing45 cited
• 2013A view to a brand: introducing the film brandscape36 cited
• 2018Evaluation of Culturally Symbolic Brand: The Role of “Fear of Missing Out” Phenomenon35 cited
• 2016Processing of product placements and brand persuasiveness32 cited
• 2016Sport-related branded entertainment: the Red Bull phenomenon32 cited