Retail Atmospherics and In‐Store Nonverbal Cues: An Introduction

Dhruv Grewal · Anne L. Roggeveen · Nancy M. Puccinelli · Charles J. Spence

41 citations0/0 files storedPsychology and Marketing

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing AI in Service Interactions

Abstract

ABSTRACT Customers' in‐store experiences are having a profound impact on their shopping behavior. In this special issue, two key variables are highlighted: the retail environment and role of nonverbal cues. The eight papers in this special issue present numerous cutting edge issues in these two research domains. Each of these papers and some of their salient contributions are briefly overviewed in this introductory editorial. The goal of this special issue (and the articles in it) is to serve as an impetus for additional research.

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References

2009Customer Experience Management in Retailing: Understanding the Buying Process 2010The good, the bad, and the ugly: Influence of aesthetics on product feature judgments 2012The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales 2013Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions 2013Trust during retail encounters: A touchy proposition 2012Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers 2010How the Order of Sampled Experiential Products Affects Choice 2011Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products

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2017Customer query handling in sales interactions 2020Service environment research opportunities 2015Effects of background music endings on consumer memory in advertising 2022Is more really better for in-store experience? A psychophysiological experiment on sensory modalities 2014Insights from In-Store Marketing Experiments

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