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How to Use Technical Terms in Ads? An FCB Grid Perspective
16 references·2 citing·43 second hop
How to Use Technical Terms in Ads? An FCB Grid Perspective (2009)How to Use Technical Terms in Ads? An FCB…Advances in Consumer Research (2025)Advances in Consumer ResearchNew Methods in Reading Comprehension Research (2018)New Methods in Reading Compre…Advertising communications & promotion management (1997)Advertising communications & …Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Testing Structural Equation Models. (1995)Testing Structural Equation M…Testing Structural Equation Models. (1994)Testing Structural Equation M…Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Comparative and Noncomparativ…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…The role of knowledge in discourse comprehension: A construction-integration model. (1988)The role of knowledge in disc…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Communication, social cognition, and affect (1988)Communication, social cogniti…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Toward a model of text comprehension and production. (1978)Toward a model of text compre…The influence of advertising language and brand loyalty on consumers’ purchase intentions (2025)The influence of advertising …Communicating technological innovations (2017)Communicating technological i…Asymptotically distribution‐free methods for the analysis of covariance structures (1984)Evaluation of goodness-of-fit indices for structural equation models. (1989)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Notes on transitivity and theme in English: Part 2 (1967)Toward a theory of automatic information processing in reading (1974)Individual differences in working memory and reading (1980)Reciprocal Teaching of Comprehension-Fostering and Comprehension-Monitoring Activities (1984)The magical number 4 in short-term memory: A reconsideration of mental storage capacity (2001)Language, Memory, and Thought (2013)Feeling and thinking: Preferences need no inferences. (1980)Strategies of Discourse Comprehension (1985)Constructing inferences during narrative text comprehension. (1994)Long-term working memory. (1995)Phonological recoding and self-teaching: sine qua non of reading acquisition (1995)The Measurement of Meaning (1957)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A First Course in Factor Analysis (2013)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Simultaneous Factor Analysis in Several Populations (1971)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)lavaan : An R Package for Structural Equation Modeling (2012)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Job demands, job resources, and their relationship with burnout and engagement: a multi‐sample study (2004)
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  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1992Alternative Ways of Assessing Model Fit27,293 cited
  • 1988On the Evaluation of Structural Equation Models26,445 cited
  • 1994Testing Structural Equation Models.14,211 cited
  • 2025Advances in Consumer Research13,486 cited
  • 1995Testing Structural Equation Models.8,244 cited
  • 1985Measuring the Involvement Construct6,020 cited
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  • 1988The role of knowledge in discourse comprehension: A construction-integration model.4,617 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
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2018
New Methods in Reading Comprehension Research
418 cited

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  • 2017Communicating technological innovations7 cited
  • 2025The influence of advertising language and brand loyalty on consumers’ purchase intentions6 cited