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Future trends in social media use for strategic organisation communication: Results of a Delphi study
16 references·10 citing·40 second hop
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1963An Experimental Application of the DELPHI Method to the Use of Experts6,052 cited
  • 20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software5,601 cited
  • 2010Experteninterviews und qualitative Inhaltsanalyse1,586 cited
  • 2009The social media bible: tactics, tools, and strategies for business success796 cited
  • 2008Groundswell: winning in a world transformed by social technologies787 cited
  • 2009Effective Health Risk Communication About Pandemic Influenza for Vulnerable Populations531 cited
  • 2012Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management346 cited
  • 2007European Communication Monitor.272 cited
  • 2010Towards a more dynamic stakeholder model: acknowledging multiple issue arenas191 cited
  • 2009Social media use, perceptions of decision-making power, and public relations roles189 cited
  • 2008How Blogs and Social Media are Changing Public Relations and the Way it is Practiced159 cited
  • 2008Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World121 cited
  • 2009Examining How Public Relations Practitioners Actually Are Using Social Media

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90 cited
  • 2009Digital Strategies for Powerful Corporate Communications85 cited
  • 2010Public relations and the social: How practitioners are using, or abusing, social media74 cited
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    • 2014Social Media Newsrooms in public relations: A conceptual framework and corporate practices in three countries40 cited
    • 2023Analysing effective social media communication in higher education institutions39 cited
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    • 2014Unternehmenskommunikation als Werttreiber und Erfolgsfaktor14 cited
    • 2022The state of internal communication in Latin America: An international Delphi study12 cited
    • 2014Quantity or quality? The professionalization of social media communication in Portugal and Germany: A comparison12 cited